| # | Topic |
|---|---|
| 1 | Overview of Digital Business An introduction to the concept of digital business, including the evolution of technology and its impact on traditional business practices. |
| 2 | E-commerce and Online Retail Exploring the world of online shopping, including trends in e-commerce, different business models, and key success factors for online retailers. |
| 3 | Social Media Marketing Understanding the role of social media in digital business, including strategies for creating engaging content, building a strong online presence, and measuring social media ROI. |
| 4 | Search Engine Optimization (SEO) An overview of SEO techniques and strategies for improving website visibility and ranking in search engine results pages (SERPs). |
| 5 | User Experience (UX) Design Exploring the principles of UX design and how it can enhance the overall user experience on websites and digital platforms. |
| 6 | Data Analytics and Business Intelligence An introduction to data analytics tools and techniques for gathering, interpreting, and utilizing data to drive business decisions and improve performance. |
| 7 | Mobile Marketing Understanding the importance of mobile marketing in the digital landscape, including mobile advertising, app development, and responsive web design. |
| 8 | Cybersecurity and Data Privacy Exploring the importance of cybersecurity measures in protecting sensitive business data and ensuring compliance with data privacy regulations. |
| 9 | Digital Transformation An overview of the process of digital transformation within organizations, including key drivers, challenges, and best practices for successful implementation. |