Step 4: Develop Rapport and Discipline
Influence Principle: Liking
The WHAT:
Developing rapport and building relationships involves connecting with your audience both personally and professionally. It’s about understanding and relating to their needs, creating meaningful and positive interactions.
The WHY:
Building strong relationships is key to long-term business success. When your audience likes and feels connected to you, they are more likely to support your business, remain loyal, and advocate for you. Rapport fosters trust, collaboration, and a positive reputation.
The HOW:
Personal Connection: Share personal stories and be empathetic to your audience’s needs.
Professional Interaction: Engage with your audience through various channels – social media, email, face-to-face meetings.
Active Listening: Pay attention to your audience's feedback and show that you value their opinions.
Consistency: Regularly communicate and interact with your audience to maintain relationships.